LYFE entails many things. It’s about believing in your vision and taking chances when no one else will. LYFE is about being innovative, groundbreaking and fresh. It’s about creating and building upon relationships to reach one common goal. LYFE is being universal and receptive to others whose ideals may differ from your own. It’s about making a statement, no matter how bold.   To merely exist is not synonymous with living. The individuals that strive for what others deem impossible are the ones that create miracles. Living your dreams while simultaneously empowering others is the ultimate goal. LYFE is a collection of new experiences.  So ask yourself, what Lyfe do you want to lead?